How To Write SEO Friendly Blog Posts: A Complete Guide
- Matthew Dorrington
- Mar 9
- 10 min read
Updated: Mar 10
Learn how to write SEO friendly blog posts with tips on keywords, engaging content, and optimisation techniques.
Search engine optimisation, or SEO for short, is your ticket to getting noticed by search engines like Google. At its core, it means sprinkling the right words into your blog article to jump up those Google ranks.
The trick is to keep your readers happy and the search engines In a good mood. You’ll be mixing in strategy with creativity, starting off with some keyword detective work and moving on to keeping your blog posts fresh and popping.
In this guide, we're breaking it down step-by-step to show how you can write blogs that both Google and your readers will love. We chat about things like using free SEO tools, fixing up your meta descriptions, and creating juicy content that grabs attention.
We will give easy tips and tricks to make your blog the talk of the town and climb those SEO ranks.
Table of Contents
1. Start with Keyword Research
You've got a blog post idea brewing, but hold up! First, spend some time checking out what your audience is asking about on the web. Dig into keyword research to find the magic words that'll catch their eyes and hearts. Doing this makes sure what you've got to say hits home with what they're after.
To get your keyword hunting off to a good start:
Put Yourself in Their Shoes: Who are you writing for? What’s keeping them up at night? Knowing this info will fuel your research.
Enlist the Handy Helpers: Use tools like Google Keyword Planner or SE Ranking. They'll show you search trends, how tough the competition is, and which words to sprinkle in for success.
Go Long or Go Home: Long tail keywords are your friends. These are those wordier phrases that people use when they’re ready to whip out their wallets or have a very clear idea in mind.
Spy on the Competition: See what keywords your rivals are snagging traffic with. It's a sneaky way to see what's hot or not in your area of expertise. (SE ranking is very good for this)
Here's a quick glance at some keyword data:
Picking the right keywords is like having your post on the front page of a popular magazine. Slip these gems into catchy spots like your headline, sub-headings (H2, H3), URL, and meta descriptions so search engines can’t miss you.
2. Cook Up a Knockout Title
Nailing a catchy title isn't just a good idea, it's a must for making your blog posts SEO perfect. It's the hook that reels in readers and ramps up your click-through rates (CTR), nudging you up the search engine ladder. Here's the nitty gritty:
Get Your Keyword Front and Center
Make sure to sneak in your main keyword, "how do I write seo friendly blog posts," right in the title. It's like a beacon for search engines and readers saying, "Hey, this is the info you're hunting for!"
Keep It Straight and Snappy
Your title shouldn't leave you guessing. Spell out exactly what they're diving into. Use rock solid language to avoid any fuzziness or grey areas.
Sprinkle in Numbers and Buzzwords
Numbers in titles are essential, they grab attention 'cause they promise something concrete. Splash in some buzzwords to ignite curiosity and lure those clicks.
Trim It Down
Most search engines chop titles at 50-60 characters. Stick to this sweet spot so your title doesn't get the snip on the results page.
Peek at Some Samples
Let's check out a few to see how the magic works:
Element | Example Title |
Keyword Front and Center | How Do I Write SEO Friendly Blog Posts: Tips and Tricks |
Number Power | 7 Steps to Write SEO Friendly Blog Posts |
Emotional Buzz | Proven Methods to Write SEO Friendly Blog Posts |
Short and Sweet | Write SEO Friendly Blog Posts: A Complete Guide |
Tools and Tricks
Dig into tools like Yoast SEO or CoSchedule's Headline Analyser to see how your title stacks up. They'll dish out how readable, SEO worthy, and engaging it is.
For more know how on fine-tuning your blog, swing by our guides on what is SEO and why does it matter for my business and how do I improve my Google rankings.
3. Lay Out Your Content Like a Pro
To get your blog post high on search engines and make it easy to read, you gotta set it up right.
When your content is structured well, visitors stick around longer, and are more likely to convert. Here’s what to keep in mind:
Headings and Subheadings
Break your content down with headings and subheadings kinda like the chapters of a book. This makes it super easy for readers to follow along. Each bit should zoom in on one main thought. Use the right headings to smoothly lead your readers through the story you're telling.
Paragraphs and Sentences
Make your paragraphs snappy and keep them on one subject at a time. Clear, straightforward sentences make everything way easier to read and understand. It's like giving your readers a clear path without any crazy detours.
Internal and External Links
Throwing in links within your site makes it easier for users and search engines to find their way around and get the bigger picture. Linking to other stuff on your website adds more value and ties everything together. Check out our article on the best use of backlinks
Bullet Points and Lists
Break content into bullet points and lists. They make your information stand out and effortless to skim. Perfect for highlighting main ideas, so folks can quickly catch the important bits.
Why Bullet Points Rock:
Boost readability
Chop up big chunks of text
Emphasise vital points
Numbered Lists:
Give clear, step by step guidance
Order your content neatly
Make it easier for readers to follow
Laying out your content the right way helps you tackle writing a SEO friendly blog posts. This not only makes your articles easier to read and more enjoyable for people, but it also gives your SEO a nice boost.
4. Write High-Quality, Engaging Content
Making your blog pop with high quality content is important for boosting your place in search engine results. Here's how you can write pieces that pull readers in like a magnet and also nail the question, "how do I write SEO friendly blog posts".
Use Active Voice
Talk straight and keep it snappy with an active voice. It keeps your writing lively, keeping folks interested and on the edge of their seats. Active sentences make your blog feel like a conversation, rather than a lecture.
Include a Call-to-Action (CTA)
Get readers doing what you want with nifty CTAs. Tell 'em to sign up, drop a comment, or even snag a deal. CTAs keep 'em looped in and craving more.
Regularly Publish Content
Keeping your blog buzzing is all about staying regular. Pump out fresh content on a steady schedule to up your visibility in search results. It’s like feeding a hungry audience, a content calendar can keep you cooking up new posts consistently.
Internal and External Links
Internal links help in keeping readers bouncing between more of your awesome content. Got a post on "what are backlinks and why are they important for SEO"? Tie it in as a related read.
Chuck in a few external links too those show you did your homework and give your blog a thumbs up from reliable sources' view.
5. Optimising Meta Descriptions & URLs
Tweaking those meta descriptions and URLs are your secret weapons in the battle for web traffic! Its super simple but many small business forget to do it!
Meta Descriptions
Think of a meta description like that blurb you read on the back of a book. Short, sweet, and should hook you instantly. It's not gonna make Google adore you overnight, but it sure can make people want to click on your site.
Crafting Meta Descriptions That Work:
Character Length: Aim for that sweet spot of 120-156 characters, or risk it looking all c…”.
Relevance: Don’t catfish! Make sure what you say matches what's in the blog.
Keywords: Toss in some major keywords here, but don’t go keyword crazy.
Action Oriented Language: Tell folks what to do—click here, discover, learn, you get it.
Here's how a snazzy meta description might look for your blog:
Attribute | Description |
Title | "How Do I Write SEO Friendly Blog Posts?" |
Meta Description | "Learn smart ways to write SEO-friendly blogs. Check out tips on keyword snooping, content flair, and more." |
URLs
URLs, like a name tag, should tell users and search engines who you are in as few words as possible.
Making URLs Work for You:
Short and Snappy: Keep your URL under 60 characters. Less really is more.
Include Keywords: Sneak in a primary keyword, but don’t turn it into a keyword soup.
Use Hyphens: Hyphens are your friends; they help break up words nicely.
Avoid Special Characters: Stick to the good ol’ letters, numbers, and hyphens.
URL | Example |
Good | |
Bad |
Impact on SEO
Pro tips on meta descriptions and URLs help your CTR (click-through rate), giving Google a heads up that yep, your stuff's worth it. Nail this part, and watch your search engine standings climb.
6. Use Internal & External Links
Incorporating both internal and external links the right way is a big deal when you're trying to make your blog posts SEO pop. Internal links are like guiding stars for search engines, helping them and your readers to find their way around your site. External links? They're the nod of approval from other big guys on the web, giving a boost to your site’s credibility.
Internal Links
Think of internal links as the map that directs visitors from one part of your site to another. Here’s why they matter:
Boosts Navigation: They help visitors hop around your site, checking out more stuff they might like, and keeps 'em sticking around longer.
SEO Muscle: They clue search engines into how your site is organised, making it easier to index, which can help you climb up the rankings.
Spreads Juice Around: They transfer authority to other pages on your site, getting them more love from search engines.
Here’s how to set them up:
Drop links to 2-3 older, related articles in your new posts.
Use clear, engaging words for your anchor text.
Slide those links into the content where they make sense.
Let's say you’re chatting about mistakes folks make with SEO. You’d want to point them to common SEO mistakes to avoid.
External Links
External links, on the other hand, connect your readers to well-known sites outside your patch. They bring a few perks:
Credibility Check: Hooking up to big name sources makes your content look solid.
SEO Perks: When you tip your hat to sites with high DA, it can give your rankings a push.
To make the most of external linking:
Drop at least one link to a solid, reputable source.
Make sure it's relevant and spruces up your content.
Pick authority sites that really know their stuff.
For instance, if you’re discussing why backlinks are big news, you might point readers to Backlinko for more insights.
Summary
Link Type | Why It Matters | How to Nail It |
Internal | Better navigation & SEO boost | Link 2-3 related pieces, use punchy anchor text |
External | Upgrades credibility & SEO | Link to top-notch sources, keep it relevant |
By weaving both internal and external links into your posts, you can keep visitors on your website longer.
7. Optimising Images & Multimedia
Images and videos do more than just jazz up your blog posts; they're key too in bringing more eyeballs to your content through search engines.
Use Clear Alt Text
ALT text tels google what is in a picture. Plus, search engines love clear descriptions, so give that alt text a little extra TLC.
Rename Those Files
Before your image hits the web, it'd appreciate a name change from the generic IMG1234.jpg. Something like coffee-cup-closeup.jpg can help search engines get what your content's about.
Keep Images Lean
Nobody likes waiting for slow sites, especially when they want their digital fix quick. Shrink those image sizes using tools like TinyPNG or JPEG-Optimizer to keep things snappy without losing quality.
Responsive Images
Your pictures should look smooth across screens of all sizes. Using the srcset attribute can help your site load lightening fast on phones, a somersault-worthy move for search engines.
Don’t Skip Captions
Captions tell stories about your pictures that people and search engines love. While they may not directly boost SEO, they make it easier for everyone to understand the bigger picture (pun intended).
Tune Up Your Multimedia
Got a cool video or animation? Make sure they load quickly without hiccups as you would with images. Using platforms like YouTube to host your vids can make things run smoothly. Throw in some descriptive text to give context to the multimedia mayhem.
8. Mobile-Friendliness
Phones are the new laptops, right? Lots of folks are scrolling through your blog on their mobile devices. So let’s make sure it’s smooth sailing for them:
Responsive Design: Your site should flex and flow no matter the gadget.
Readable Font Size: Body text should be at least 16px.
Touch Friendly Elements: Big buttons are the way to go for easy tappin’.
Element | Desktop | Mobile |
Font Size | 18px | 16px |
Paragraph Length | < 150 words | < 95 words |
Heading Size | 22px | 18px |
Button Size | Medium | Large |
9. Encourage Engagement & Sharing
Let's get real. If you want your blog to take off like a rocket, you've gotta have people both talking about it and passing it around like a hot potato. When people are chattering about your stuff and passing it on, search engines get a happy warm feeling, knowing your blog's the real deal.
Interactive Elements
Throw in a quiz or a poll. Tickle your readers' minds so they can't help but stick around and engage. The clock's ticking, more time on your page gets those SEO juices flowing.
Social Share Buttons
Slap some share buttons on there. Watch your content fly across social media like it’s got wings and boost how many eyeballs see it.
Call-to-Action (CTA)
Get your readers off their seats with a cool CTA. Tell 'em what you want, make 'em comment, share, or sign up. Your words should pop, inviting action like they're a neon sign in Piccadilly Circus.
10. Regularly Update & Promote Your Blog
Keep your blog fresh like your favorite bakery’s bread. Google loves fresh content this directly impacts your Google rankings.
Regular Updates
Consistently churn out solid content, not fluff, and you'll keep ‘em coming back and boost your search visibility. Quality wins here, but keep it coming. Search engines love to see you keeping the pages fresh. Write with depth, and don't skimp on the good stuff.
Promotion Strategies
Get the word out there! Blast your new posts on all your social haunts, slide them into newsletters, or even buddy up with other sites to spread the love. Link those posts left and right, inside your site and beyond, to rise up on those search pages.
Promotion Channels | Description |
Social Media | Plaster your stuff on Facebook, Twitter, LinkedIn, and watch it move. |
Email Newsletters | Keep your subscribers in the loop with fresh content. |
Guest Blogging | Write for others and sneak in a link back home. |
Conclusion
Cracking the code to SEO savvy blogs is like turning on a big, bright sign for the internet to see you and bring you more clicks than a metronome on a piano.
Hit those keywords, beef up your titles, set your content like a juicy steak, and keep visitors excited to chat and share. Stay top of mind by keeping things fresh and getting your blogging hustle on.
If you want help producing great content regularly reach out to the team at Tootle Works, You can contact us here.
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